Hamburg Games Conference - Bucerius Law School
THE GAMING LOCATION HAMBURG IS BOOMING
The Hamburg Games Conference is an interdisciplinary conference of the computer game industry. Featuring different topics each year, the conference focuses on various facets of the computer game segment and highlights potential forms of cooperation with other segments of the media and entertainment industry. This year’s topics are “Gaming Trends in 2011” and “A New Business: Risks and Opportunities of Free2Play Games and Virtual Goods.”
Gaming Trends in 2011
Well-known speakers will shed light on and examine the future viability of current trends in the computer game industry. What will be the effects of new Web technologies known under the name “HTML5″? Who will win the race for the core target group of the gaming community: browser-based games or client-based games? With more than 945 million users of social networks such as Facebook, LinkedIn, MySpace, the VZ networks, etc., worldwide, the market for social games is growing, and thus also the market for occasional gamers: what are the social gaming trends?
A New Business: Risks and Opportunities of Free2Play Games and Virtual Goods
Virtual Goods
Virtual goods are the “bread and butter” of many online games. The Hamburg Games Conference 2011 will focus on three aspects of this hot topic, pricing, legal aspects, and monetization.
This is the background of the Hamburg Games Conference 2011. You are cordially invited to attend the conference:
ON MARCH 17, 2011
LOCATION: Bucerius Law School, Audimax auditorium, Jungiusstrasse 6, Hamburg
Please register here providing your full address and other contact information.
Attendance is limited to 250 persons, the admission fee is €119.00 plus VAT. For startup companies two years old or less (as evidenced by appropriate documentation), the admission fee is €99.00, plus VAT. Admission is on a first come, first serve basis. You will receive a confirmation e-mail from us after registration.
The program on March 17, 2011 is as follows (subject to change):
1:00 p.m.: Welcome
1:30 p.m. – 2:05 p.m.: “Who plays what – getting to know the consumer of online games”
(20 min. lecture + 15 min Q&A), Sean Dromgoole, CEO, Some Research, London
2:05 p.m. – 2:40 p.m.: „Trends in Social Gaming”
(20 min. lecture + 15 min Q&A), Mark Gazecki, MegaZebra Social Games, München
2:40 p.m. – 3:15 p.m.: „Html5 – Effects on the Industry“
(20 min. lecture + 15 min Q&A), Thomas Bachem, Managing Director, United Prototype, Cologne
3:15 p.m. – 3:30 p.m.: Panel discussion and questions
Discussion und moderation: Tom Putzki, Tom Putzki Consulting, Hamburg
3:30 p.m. – 4:15 p.m.: Break and refreshments
4:20 p.m. – 4:55 p.m.: „Pricing – How Much Can You Charge for a Virtual Sword?“
(20 min. lecture + 15 min Q&A), Dr. Gunnar Clausen, Partner, Simon Kucher & Partners, Cologne
4:55 p.m. – 5:30 p.m.: „Legal Aspects of Virtual Goods“
(20 min. lecture + 15 min Q&A), Dr. Christian Rauda, GRAEF Rechtsanwälte
5:30 p.m. – 6:05 p.m.: „Monetization & CRM – How Do I Increase my ARPU?“
(20 min. lecture + 15 min Q&A), Dr. Pascal Zuta, CEO, Aeria Games Europe
6:05 p.m. – 06:20 p.m.: Panel discussion and questions
Discussion and moderation: Dr. Ralph Oliver Graef, LL.M. (NYU) GRAEF Rechtsanwälte
Starting at 8:00 p.m., gamecity:Hamburg, joined by the media law firm GRAEF Rechtsanwälte and InnoGames, will be hosting the traditional “gamecity:hamburg Treff” on the 13th floor above the Rossi Bar. With more than 1,800 members, gamecity:hamburg is the largest network of the computer game industry in Germany.
