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[Talk] Bringing old lessons learned to new markets


From client based to streaming, from paid to f2p, from keyboard to VR. There hasn’t been a year that there wasn’t something new and disruptive in games. New design issues pop up with every new opportunity, but how do we leverage the things we previously learned? In the end the same principle still applies; We’re making games for the people who play them. We’ll discuss some best practices on how to pivot your business.

Conference Speaker
Martine Spaans

Business Development & Owner @ FGL & Tamalaki Publishing

Martine Spaans started her career in online gaming in 2006 when Flash browser games were booming. She has worked with more than 1000 game developers in various stages of her career.
In 2013 she founded Tamalaki Games to publish Casual Games on mobile. In cooperation with partner company FGL she brought several Hidden Object and Match-3 titles to the top of the app stores.
Continuing the fruitful partnership, since 2020 she’s helping FGL to expand business to new markets with Roblox on one side and the P2E space on the other.
The part she enjoys most about her job is optimising game design and player experience in close cooperation with game developers.