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[Talk] Designing an Original IP Post Known IP Game Development

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[vc_column][vc_column_text]The challenges we face and mistakes we make are a big part of our journey to success and the gaming industry is no exception.
But what are the typical mistakes in game development and how can having a strategic partner help you to avoid them? During his talk, Mikhail will discuss balancing innovative ideas with proven solutions and practices, how to build on your team’s strengths and be aware of weaknesses, how to build an efficient roadmap and set the right KPIs, and how to work with your community. Mikhail will also talk about the role a strategic partner can play in guiding a team to overcome challenges and make the best decisions.

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Conference Speaker
Jared Gerritzen


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Head of Creative & Design @ Illfonic

[/vc_column_text][vc_column_text]Jared is an industry vet. As a child, Jared would wake up with ideas for comics, stories, and video games. He was never without a notebook and pencil, often getting in trouble in school for “doodling.” Today he can credit that “doodling” for his successful 20+ years in the games industry. He started his career as an artist working on Drakan: Ancients Gates and moved into Level Design on projects like F.E.A.R. and more. He continued to work on multiple titles over the years and became the Creative Studio Director at Zombie Studios, known for Blacklight: Tango Down. From there he spent a few years lending his expertise in the esports arena at MLG. Now as the Head of Design and Creative at IllFonic he is excited to flex his imagination and years of designing to create immersive game worlds for everyone.[/vc_column_text][vc_empty_space height=”30px”][vc_empty_space height=”30px”][/vc_column][/vc_row]