Co-Founder @ Pickfu
John is a co-founder of PickFu and has been helping other entrepreneurs find success through consumer feedback for over a decade. A serial entrepreneur, John has built online services that have helped millions of consumers over the years. Prior to building online businesses, John held positions in software development and product management at Microsoft.
02/03 March 2022 | Many mobile game developers rely on app store comments and friends and family to deliver feedback for their games. But with so many games on the market, it’s all too common to see months of hard work come to nothing. Meanwhile, bigger studios and publishers have the resources to aggressively test and market their games post-launch. In this talk, consumer insight platform PickFu will share examples of how testing game concepts and creatives as part of the development phase can add helpful insight and data to the creation process, and reduce the risk of a final game that doesn’t resonate with players. The presentation will also cover qualitative versus quantitative data, with insights into how mobile game publishers are already using consumer testing at different stages of the development process.