Thomas Bedenk is Director of Immersive Media at the Berlin digital agency Exozet and freelance Consultant & Creative Mind, focusing on virtual and augmented reality for digital transformation. Thomas is a founding member of Virtual Reality e.V. BB as well as the GAME Association and a jury member of the German Developer Award and German Computer Game Award. From 2009 to 2015 he managed his own game development studio Brightside Games. Before that he worked as a freelance designer and developer for 10 years and worked for a while on special effects for movies. He holds a degree in media design (FH) and M.Sc. Human Factors and has taught as a freelance lecturer at various universities. He discovered his passion for digital creations while playing computer games with his twin brother, after which he published his first computer games on the Internet in 1996.